Maxine Bulloch Maxine Bulloch

Brand Photography vs. Business Portraits: Which One Do You Need?

Not sure what’s right for you? Here’s a breakdown of brand photography and business portraits, as well as questions to consider to help you decide which type of photography will best serve what you’re up to with your marketing, storytelling and community building.

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Why Does Brand Photography Matter?

Say no to using generic AI-generated and stock images! They won’t showcase your authenticity or connect with your audience in a meaningful way. Want your want potential clients to truly understand who you are and what working with you looks like? This is where brand photography comes in. Here’s a few reasons why brand photography matters:

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Capturing Trust, Warmth and Happiness - Branding Photography for Home Care Agency

In an industry as crowded as home care, trust is essential, and families looking for care for a loved one face a challenge of sifting through countless options. Hero Home Care, a Vancouver-based care agency wanted the images on their website to foster trust and connection. Here’s a look at the branding photography we created together.

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