Branding Photoshoot: Capturing the Spirit of iilo Creative Alliance
Who is iilo Creative Alliance?
iilo Creative Alliance is a women-owned, mostly remote team that works with B Corps, progressive impact businesses, nonprofits, social enterprises, and municipalities.
Their mission: To simplify and amplify their clients' messages, helping them make a lasting impact on social and environmental initiatives.
Fun fact: "iilo" (pronounced "ee-lo") means "thread" in Spanish, symbolizing the connections between people. They combine creativity with purpose, making them an ideal partner for clients focused on creating meaningful, lasting change through their communications.
Why did they need new branding images?
Lisa and Madelen, the co-founders of iilo, had a gallery of images of mostly outdoor shots that didn’t quite capture the full picture of their team’s dynamic work environment. They needed fresh, indoor shots that highlighted their professional, connected, and energetic team. The goal was to visually communicate the story behind iilo: the real people who bring life to their mission.
Planning the shoot: Uncovering the brand stories
Before any photos were taken, we started with a strategy call to discuss iilo’s goals and uncover the key stories that would best showcase their brand. After digging into what makes iilo tick, we decided to focus on these core themes:
Togetherness: Capturing the team’s bond and collaboration.
Celebration: Moments of joy and success.
Computer time: Highlighting their remote work setup.
It’s all connected: Reflecting the interdependence that iilo represents.
Nature and sustainability: Staying true to their commitment to the environment.
The day of the shoot
Although the iilo team is mostly remote, many members gathered in Vancouver for shoot day. We kicked off the shoot with Lisa and Madelen in a bright, airy local Airbnb, where we captured office-style candid moments that really shared their personalities. After a few hours indoors, we joined the rest of the team outdoors for group shots, capturing them in natural surroundings that reflect iilo's commitment to sustainability.
Check out the images below to see how we brought iilo’s brand to life!
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